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Use these prompts as a starting point, then add the specific context of the project.

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#Extract a creative direction

Act as a design strategist. Based on this brief, identify: the audience, the central tension, three original visual territories, what each territory should avoid, and the proof that it belongs specifically to this client. Do not propose generic trends.

# Find project-specific references

Research visual references outside current web-design trends for this project. 
Use its place, history, materials, craft, culture and audience as starting points. Return unexpected but relevant reference categories.

# Turn a direction into design rules

Convert this chosen direction into a concise design system: typography roles, 
spacing rhythm, grid, colour roles, image rules, components and motion principles. Make every rule traceable to the creative direction.

#Critique for generic output

Critique this design against the brief. Flag generic patterns, default AI aesthetics, decorative choices without a reason, and anything that could belong to any brand. Suggest specific edits that make it more ownable.

# Write homepage content in a defined brand voice

Create first-draft homepage content for this brand.

Brand context:
[Paste the short brief, audience, offer and differentiators.]

Voice:
[Describe the voice in 3–5 precise traits, e.g. direct, intelligent, warm, lightly irreverent.]
[Add words, phrases, tones or clichés to avoid.]

Write:
- one eyebrow / label;
- three hero headline options;
- one short supporting paragraph for the preferred headline;
- two CTA labels;
- copy for three homepage sections;
- a short closing CTA.

Requirements:
- Be concrete and specific to this brand; do not use generic marketing language.
- Keep the copy easy to scan on a homepage.
- Make each headline materially different in angle and rhythm.
- Do not invent claims, data or features that are not in the brief.